The Data Mark, Inc. group consciously tries to operate under the framework of being associated with a limited amount of complimentary manufacturers, who are of integrity and are committed to service and quality. It is our opinion that a manufacturer's representative should not carry a multitude of lines, whereas limiting his time and the much needed exposure each line needs if they are to be successful in obtaining new designs and capturing market share. In retrospect, however, many manufacturer's representatives go the other direction in having too narrow of a line mix, therefore, becoming vulnerable to customer and market conditions, as well as being either dominated or too dependent on one of two major revenue producing lines. We at Data Mark, Inc. feel there should be a dedicated commitment to professionalism with the intent:

      To represent our principals fairly and sell successfully in our marketplace with competence, integrity, and enthusiasm. 

      To provide rapid, detailed communications among our manufacturers, customers, prospects, and us.

      To grow in a manner which will provide broadening field coverage as market conditions dictate for each principal and its products.

      To provide "local office" services as requested and continuously improve our intrinsic worth to each principal.

      To offer "full cycle" customer services from sales leads through engineering to purchasing and if necessary, the collection of debts incurred by Data Mark, Inc. customers. 

      To perform certain engineering or marketing studies or functions as requested in addition to normal sales activities. 

      To forecast, to the best of our ability, the customers' product needs so as to insure that both our principal and customers meet or exceed their sales quota and marketing objectives. 

      To represent high-class compatible lines which will give marketing insight and enhance each other's strengths.

      To expand our business using distribution as an effective sales tool. 

      To enhance reputations in the marketplace--those of our principals and ourselves last, but not least, to hopefully have a long-term business relationship between our principals and ourselves that is mutually profitable for both parties.