THE MARKET

The Data Mark, Inc. views the Northeast market place as about 15% of the total national electronic or component market depending upon the actual commodity. Although manufacturing has moved to other states and other countries, engineering for the most part is still located in the area.  The area has several distinct characteristics. 

First, there is a broad base of diversity.  Dominated by manufacturers of computers and peripherals, many other identifiable groups are present here.  These include military electronics, telecommunications, medical instrumentation, test equipment electronics, machine & tool, process control, toys and games manufacturers, intrusion alarm and smoke detector manufacturers, power supply and magnetic manufacturers, and to a lesser degree audio and small appliance manufacturers. 

Secondly, there is a noticeable absence of, or minor representation by, several industry groups including manufacturers of major appliance, home video, automobile and trucks, recreational vehicles and aircraft, as well as the household electronics, musical instruments and low cost stereo consumer product manufacturers. 

A third characteristic of the market is the concentration of component consuming concerns to relatively well defined portions of New England.  

Finally, it might  be stated that climate, high cost of living and burdensome taxation tend to inhibit major growth. However, three facts are offset to a large degree by the high quality of the academic university atmosphere, along with the stimulating R & D resources and skilled technical labor pools available.  Teh Northeast  has its unique history and culture as well as many recreational advantages which attracts the professionals and college graduates seeking employment here.

 It is our observation that the future of  the area for electronics and electronic components seems to be positive and we look for continued growth in these areas.

FUTURE MARKET

Diversity is the key to success.  The movement from a local economy to a global economy has led Data Mark, Inc. in search of markets  that  will complement the new world focus. We see the new  major areas, alternative power,  fiber optics and military should become even more visible than they are today. Telecommunications has felt a major downturn in recent years but we are seeing the early signs of increased activities..